Dubai authorities have removed the controversial Sheikh Zayed Road billboard ad by a yoga studio that claims to cure diabetes in ten days.
Dubai billboard ad claimed to cure diabetes through yoga in ten days
Sanjeev Krishna Yoga, a Dubai-based fitness studio’s billboard ad on Sheikh Zayed Road drew loads of criticism by doctors and healthcare execs for claiming it could cure diabetes within ten days by practising the spiritual exercises. Check it out:
Photograph credit: Twitter
Backlash over false advertising
Dr. Alya Al Midfa, a Dubai-based doctor tweets:
“It really doesn’t take a clinician to question the irrational claims this centre is making. If you are diabetic, please don’t stop your insulin for 10 days and rely on your mountain pose for a miracle. A little common sense goes a long way.”Dr. Alya Al Midfa
First, it was clinical depression that was curable in 10 days with yoga! Now it’s diabetes and arthritis?! You read that right, #diabetes and #arthritis in 10 days without medications!— Dr. Alya Al Midfa (@DrAlMidfa) August 15, 2019
If that ad is unauthorized as @mohapuae confirmed, who on earth authorized this one?! pic.twitter.com/eWXZe1yRua
Billboard ad pulled down
The municipality took the ad down, and UAE’s Ministry of Health and Prevention denies approving the ad’s license. They say,
“This advertisement is not licensed by the Ministry of Health and Prevention, and we inform the concerned authorities to take action against this repeated violation. Please be sure that the ministry is following these advertisements continually.”
Owner claims the ad was made by one of his students
Sanjeev Krishna, owner of the self-titled yoga studio claims the billboard was created and paid for by one of his students who was cured through the programme.