1 million people were involved in the 2018 edition
Last year witnessed an unprecedented 1,053,100 residents taking up the challenge, requiring them to exercise for half an hour daily. It was a 34% increase from the first edition, in which 786,000 people participated.
Sir Mo Farah took the Dubai Fitness Challenge too
Four-time Olympic Gold medallist distance runner Sir Mo Farah joined in working out at Barry’s Bootcamp.
It’s praiseworthy to reveal the second
edition saw 92% of the one million participants achieving the daily target of
30 minutes exercise during the month-long challenge.
A driving force for participation was the
establishment of pop up fitness villages in JLT, DIFC, Al Khawaneej, Kite Beach
and Palm Jumeirah.
“The second edition of Dubai Fitness Challenge, an incredible initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, has dramatically changed the mindsets of people towards achieving positive social and lifestyle changes. Our recent consumer research that compares pre and post DFC behaviours to assess tangible impact, reveals extremely high satisfaction scores across all aspects of the festival itself, in addition to a marked improvement in lifestyle choices. These are strong indicators that this city-wide movement is turning into a social platform for good health, and by extension, well-being and happiness of Dubai’s entire community.”
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment