Social media giant Instagram has now crossed a landmark number of users and to celebrate the milestone, they’ve introduced a new feature that will compete with the likes of YouTube and Vimeo.
Instagram crossed the 1 billion users mark
Started off in 2010, the social media app made exclusively for smartphones, took two and a half years to hit the 100 million mark and since then, they’ve witnessed explosive growth to reach the giant record of 1 billion users. On May 9th, 2012, Facebook acquired Instagram for a whopping amount of $1 billion. Check out the timeline of their milestones to cross the 1 billion mark(They decided to skip the 900 million users announcement):
Month and Year
Difference in time
Milestone was celebrated with the launch of IGTV
Followed by the success of Instagram Stories, they’ve come up with the new IGTV, an hour-long video streaming service. In your next app update, your Instagram feed will show a TV symbol with notifications showing who’s posted a new video. The new feature uses algorithms to determine what’s the best videos to show you based on your online activity and there are four categories you can choose from: ‘For You’, ‘Following’, ‘Popular’ and ‘Continue Watching.’
Facebook now has four platforms with 1 billion+ users
Social media mogul and Instagram’s parent company Facebook leads the pack with 2.19 billion users, followed by WhatsApp Messenger with 1.5 billion users and Facebook’s counterpart, Messenger, with 1.2 billion followers. Instagram’s biggest rival, Snapchat is still far from reaching the milestone, with 191 million users.
Creators have already started channels
Creators will benefit the most from the new video service while YouTube will have to come up with something innovative to keep creators publishing content on their platform. The Instagram team gave a shoutout to US comedian King Back for starting the video service with his new comedy skit and to Lauren Riihimaki her new DIY video.