We had the chance to chat with Loay Salama, Founder of The Grid, to talk about the opening party, Dubai in the party map of the world and the venue.
Dubai’s latest clubbing concept, The Grid is shaping up to be quite an epic opening party!
Given its massive venue, extravagant lighting and international DJ line-up, it’s sure to be a banger.
Hi Loay! How proud are you opening ‘The Grid’ this weekend?
Let’s just say it represents almost everything I’ve been working on for the past 16 years.
The whole team and I are beyond excited for this project it has been one long year of preparation. We haven’t slept since 2018.
How did you come up with the idea of ‘The Grid’? Do you take inspiration from any other event concepts?
The Grid contains bits and pieces of everything.
We have had the idea for a while now and we just needed the right venue that would help us bring it to life.
We put in the hard work and things just fell into place overnight.
Touring for the past couple of years really helped give me and the team a better perspective of Dubai and the Middle East.
What’s the core passion for your team behind ‘The Grid’? What drives you all?
We have been obsessed with everything about the dance music culture for as long as we can remember.
It began with a passion for the music then the labels, the artists, the clubs and the festivals, the sound engineering, the effect of the industry on humanity everything about it just amazing. It gives people hope. It’s not just a party anymore, its never been actually for me.
Take us through what’s going to happen on the opening night and the DJ line-up
We are currently in the final stages of the production phase. We’re doing everything we can to deliver a truly transformative experience, with a surgically chosen line up of badass artists each coming from a different section of the industry and each has a unique element.
We want to combine a number of sounds and techniques to deliver the whole picture. Sebastian has a beautiful live/hybrid act, the Mutants have a deeper sound, James Zabiela has a bigger more filling sound, Josephine has a combination of very clever constructions, and I will be playing a bit of an energy drive sound that I’ve been working on for a while.
Tell us about the lighting, sound and staging for the venue
At The Grid, we will do everything we can to be different and offer something unique for Dubai.
With the lights and visuals, we have prepared and we’re aiming for an immersive experience that will keep getting more elaborate every month.
As for the sound we want to make the sound as much a star of the show as any of the headliners. We spent a lot of time and effort to explore a 3D modelling sound experience.
It’s a monstrous L-Acoustic sound system with massive power and clarity engineered and designed to the T. It’s capable of delivering 130db, which is pretty insane.
People will definitely get to feel something different at The Grid.
How do you see Dubai on the party map of the world?
Dubai has a tricky scene. It has a thriving underground scene built by the pioneers, beginning the journey years ago. It is, however, sometimes seen as more on the commercial side on the global scene, which isn’t accurate.
The people here know the music and the crowds are educated.
There is a large number of promoters and artists who definitely know their stuff and even the international names come here expecting something.
We hope The Grid can help develop the underground scene in Dubai.
What is your message you wanna deliver from the grid?
We’re trying to promote a culture of simplicity.
We believe that people in those types of settings are more open, so we will be promoting some really healthy and inspiring ideas and principles that will have a spiritual element to them, such as acceptance, letting go of one’s troubles, happiness, and more events.
In my opinion, it’s a clever form of group healing sessions and we plan to do what we can to make every single person walking through those giant doors to feel and be his best self in every way.