Dubai’s Roads and Transport Authority (RTA) is making a move to digitalise RTA cab bookings through Careem’s e-hailing Hala feature, replacing the call centre service.
RTA replacing call centre service
Preferable to desperately waving down passing cabs at the side of the road, RTA is making it easy to book a Dubai Taxi through Hala on the Careem app. The e-hailing feature shows available cars nearby and takes an average of three-and-a-half minutes to get one.
Hala has been used over a million times since its inception last August. You can learn how to use the feature here.
“Our mission is to offer the best experience to customers when booking a ride in Dubai. The migration of the Dubai Taxi booking process to Hala will continue to ensure the most efficient experience for customers, connecting users to the closest Dubai Taxi at the touch of a button.”
Clemence Dutertre, CEO of Hala
Call centre service to be discontinued next month
Passengers can currently still book a cab by calling 042080808. However, the service will be discontinued on Saturday, 7th December. Lost and found items can still be reported to RTA’s call centre by calling 8009090.
Decision in line with Dubai Smart City initiative
“This step marks a paradigm shift of Dubai Taxi booking process from the call centre to Hala. It is part of RTA’s strategic drive to support Dubai Government’s Smart City initiative. This transition comes after a landmark one-millionth booking within days after the official launch of Hala service on 29 August 2019.”
Ahmed Bahrozyan, CEO of Public Transport Agency
Photograph credit: Hala
RTA rolling out a slew of tech-savvy transportation projects
Besides making cab bookings digital, the RTA is working on a multitude of futuristic projects that can change the way we commute on a daily basis.
Some of them include the Sky-Pod concept, featuring cable cars that can carry 24 passengers at speeds of up to 150 km/h, followed by driverless taxis that debuted last year and did a test run at Dubai Silicon Oasis, and developing an autonomous flying taxi for the near future. Fun fact, Crown Prince Sheikh Hamdan attended the maiden test flight and here’s what it looks like: