2020 is the year of adapting your business model, and Soho Garden have embraced the new normal by launching the Soho Beer Garden.
Soho Beer Garden launches in December next door to Soho Garden. They’ve created The Foxglove, a traditional British gastropub packed with British and Irish beers and plenty of international bottles. They’ve also created a massive outdoor beer garden perfect for the winter sun.
And they’ve filled that with a huge stage and one of the biggest screens in the UAE. Which will be showing all the best live sports. The new Meydan venue also promises to launch with live music, a new Friday brunch, quiz nights and more.
Plus, as it’s Christmas soon, they’re also going to create a Christmas fair with a huge tree, outdoor market and traditional food and drink. Yummy!
John Saliba, CEO of the Soho Garden project said: “We’re delighted to open Soho Beer Garden in time for the Christmas and New Year celebrations in Dubai. The extension to our successful Soho Garden venue reflects our efforts to be the leading entertainment destination, and to strive to enhance the experience for each and every visitor. This year, we’ve all been restricted in travelling, so we decided to take guests on an unforgettable journey to the streets of London and Manhattan. I’m excited to see the feedback from our guests.”
White Dubai also launch new concept
White Dubai has also adapted its business and is now officially reopened as a brand new dining and entertainment lounge concept.
Where once it was one of the UAE’s best clubs – and one of the world’s – it’s had to reposition itself like so many other businesses in 2020.
One thing that’s still very much there, however, is the incredible view. And thanks to the elevated booths, you get incredible views across Dubai and the Burj Khalifa. That’s if you can take your eyes off the new entertainment that will be going on around, above and in front of the guests! We’re talking singers, dancers, acrobats and more.