It appears that Spotify is planning to expand its music streaming services to the Middle East and North Africa(MENA) region this November.
Leaked email shows contact with ad agency
Local news outlet Gulf News reported the Spotify team were in talks with an undisclosed ad agency, looking to advertise on six brands “ahead of its roll-out in the region,” with a budget of $200,000(Dhs 734,650) each. However, the music streaming giant has been tight-lipped about their expansion plan and didn’t comment on the leaked email.
Recruitment for its Dubai office
Last May, leaked emails showed Spotify was planning to base its Middle East headquarters in Dubai, with an office in Jumeirah Lakes Towers. They even had job listings, one of them for ‘Senior Editor Middle East and Africa,’ looking for a candidate with “deep knowledge of music and culture” and with a “strong network within the Arab music and entertainment industry.”
Purchased by Microsoft for Dhs153 billion
Software mogul Microsoft acquired Spotify last year for a staggering $41.8 million(Dhs153 billion) after terminating Groove Music. Their acquisition firmly establishes them in the big league of music streaming giants including Apple Music, Amazon Music Unlimited and Google’s YouTube premium streaming service.