'Gorilla burger' goes on sale in Ras Al Khaimah
'Gorilla burger' goes on sale in Ras Al Khaimah

UAE authorities go ape after AED3,000 ‘gorilla’ burger goes on sale

A Ras Al Khaimah restaurant has been shut down for three days after it advertised a ‘gorilla burger’ on their menu for AED3,000.

The restaurant had advertised their burger as ‘the most expensive in the Middle East.’ The advert shows it being on sale for AED3,000 and looking like it was made from gorilla meat.

Unsurprisingly, the restaurant were given a fine and closed for ‘violating commercial regulations’ and for the misleading advert.

The burger actually cost AED60 and was made from Australian Wagyu beef.

Misleading adverts

The Department of Economic Development were alerted to the advert after it was reported on social media.

Dr Abdul Rahman Al Shayeb Al Naqbi, Director General of the Department for Economic Development said that adverts needed to reflect the food.

“Establishments should be accurate with their information in ads,” he said.

The director of the restaurant told Gulf News that the meat used was “fresh, high-quality Australian beef and special products that give it its own flavour.”

The burger was taken away to be tested just in case it contained gorilla meat. And you’ll be pleased to know it didn’t. So know funny monkey business here. Just a very, very bad advert. And probably a creative designer now looking for work in jungle!

Oh, and FYI – this is how you do a proper marketing campaign that goes viral in the UAE.

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