The UAE is getting ready for its historic mission to Mars! To top this exciting news, the nation has teamed up with Hollywood star, Kevin Hart, to help others achieve their dreams.
The Emirates Nation Brand office, which was launched to promote the country across the globe, has joined forces with Kevin Hart to launch an international campaign inspired by the country’s journey on 15th July.
Mars Shot Competition
In line with the Emirates’s motto of ‘Impossible is Possible”, social media users can get involved by posting a one-minute high-quality video to their Instagram accounts using #MarsShot.
Video submissions must be posted by 19th July and three winners will be announced in a live virtual event that will be hosted by Hart on the 29th of July.
Speaking about the campaign, Hart says:
“Through this campaign, we dare people to dream. We dare them to make their goals in life so big and show them that what they have thought of as impossible, is possible.We hope to create a positive momentum and share inspiring stories that reminds people of their wonderful ability to dream and make anything happen with determination and willpower.”
Alia Al Hammadi, director of the Emirates Nation Brand office wants to demonstrate to the wider limit that no limits should be placed on progress.
“Since its foundation, The Emirates has united people from more than 190 nationalities to fulfill their utmost potential. This investment in the human capital has, in return, driven the nation’s rapid growth and development to great strides in less than half a century.At a time with unprecedented global change and uncertainty, our hope is to inspire, create and build a bigger sense of community and togetherness to uplift and encourage the next generation” she says.
Thinking Of Entering The Competition?
If you are considering getting an entry in, know that entries will be evaluated based on the originality and personal association with the dream, impact, message content and quality of presentation.
Your dream will need to be tangible and practical!
The judging panel will be shortlisting 15 finalists on the campaign’s official website and the public will get to vote for the top five dreamers.
Mars Shot is open to all nationalities and age groups across the world!
Sounds like fun!